Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing.

Businesses that focus heavily on sales and customer service need a reliable, efficient, and effective telecommunications system. If their services break down even for just a day, the losses will be significant, which is why a well-crafted disaster recovery plan should include protecting the company’s Voice over Internet Protocol (VoIP) telephony system.

Losing your database can cripple your business. How do you ensure that packages have been sent to the appropriate delivery addresses if you lose your tracking information? How much longer will it take to finalize sales if your team has to revert to paper-based transaction records? How will your healthcare facility properly administer medicines to critically ill patients if you don’t know what drugs they are allergic to?

In this Information Age, having access to reliable data is crucial to running a business.

OneNote is a useful but underutilized app that comes with Microsoft Office. It enables you to create and share digital notebooks that contain text, audio, video, and other multimedia, taking your note-taking to another level. Discover the ins and outs of this wonderful app by reading on.

Advertisements and suggestions based on our internet browsing habits are sources of online tracking. However, autocomplete passwords are also another source of online tracking. This sneaky tactic comes with serious security risks. Here’s how you can stop it from targeting you.

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips.

VoIP (Voice over Internet Protocol) makes business communications simple and inexpensive. However, scammers are still finding ways to exploit VoIP, such as through “vishing scams, a new type of phishing wherein fraudsters make phone calls, pose as a business or financial partner, and request private details.

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.

The business case for deploying Microsoft Office 365 across your organization is compelling. Depending on the subscription plan you choose, your staff gets to use feature-rich desktop versions of much-beloved productivity apps such as Word, Excel, and PowerPoint, basic-but-highly-useful web versions of those apps, plus other handy storage, communication, and collaboration tools such as OneDrive, Exchange, and SharePoint.

Clever business owners utilize an uninterruptible power supply (UPS) during disasters like fires, storms, and other emergency situations. A UPS is usually set up for desktop computers to give users enough time to save their work and progress. Another useful power-saving plan for emergency situations would be to use a UPS for networking gear.