More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get […]
If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience. Business introduction or behind-the-scenes If your company lacks an online presence, […]
American TV host and comedian Conan O'Brien once said, “Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen.” This shows that working hard isn’t the only variable to success, and being kind is just as important.
Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration. USB flash drives USB […]
Social media can do wonders for your business. It can help you increase brand awareness, reach out to current and prospective customers, and create a loyal following. What's more, you won't have to spend a single dime of your budget for social media accounts, as setting these up are completely free.
Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]
A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]
With many companies having shifted to remote work due to the pandemic, the use of video conferencing applications like Zoom, Cisco WebEx, and Microsoft Teams has become nonnegotiable. These apps allow remote workers to perform their tasks as usual, ensuring business continuity.
As 2020 comes to an end, it’s time to assess how your business performed in the past 366 days. This involves identifying areas that worked well and those that can be improved. For instance, you may have realized that your current managed IT services provider (MSP) wasn’t as effective as you had hoped.
Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. […]
