One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

In 2017, Hurricane Harvey hit Texas and certain parts of Louisiana the hardest. In the same year, Hurricane Irma devastated companies in Florida, Georgia, and South Carolina. During uncertain times, a disaster recovery (DR) plan is what saves companies from power outages and massive revenue losses. Let these tips guide you. Determine recovery hierarchy Certain […]

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute. So, if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations. Change office communication To increase efficiency, set up instant messaging software […]

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business? First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former […]

Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP). Backup your data, applications, and servers Today, companies are more dependent than ever on IT […]

If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]

From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance. ERP explained ERP is a program that integrates all your systems into a single database, so if […]

Why do some companies fail their disaster recovery plan (DPR) audit? Perhaps because they did not get the right information for it. They say experience is the best teacher; thus, nothing beats what you can learn from real-world case studies. See what you can learn from the following case. Hosting certain types of data and […]

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips. Always update customer […]

Clever business owners utilize an uninterruptible power supply (UPS) during disasters like fires, storms, and other emergency situations. A UPS is usually set up for desktop computers to give users enough time to save their work and progress. Another useful power-saving plan for emergency situations would be to use a UPS for networking gear. UPS […]