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The right social media platform for your SMB

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and medium-sized businesses should examine their options before they decide which is the best match for them.

The benefits of technology business reviews

The benefits of technology business reviews

Small- and medium-sized businesses don’t have the time to maintain IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything runs smoothly, it’s important to be proactive and conduct technology business reviews when you can.

Office 365 beefs up anti-phishing measures

Office 365 beefs up anti-phishing measures

There are plenty of things to love about Office 365. For a small monthly fee, it gives you the latest cloud-based version of Microsoft Office apps and robust communication tools that improve collaboration and productivity. But it’s also an extremely secure platform that can defend against the most cunning phishing attacks.

Protect your business from cloud outages

Protect your business from cloud outages

Wouldn't it be great if you could walk on clouds? It would be quite a dream! But what if the clouds were to suddenly dissipate into nothingness, causing you to plummet out of the sky and straight down towards the jagged face of a cliff? How quickly the dream would turn into a nightmare!

Now, while the scenario above is a flight of fancy, the danger of your business suffering a cloud outage — which can halt your operations and prevent critical files from being backed up — is very real and can severely affect your business.

Why CRM is important to your business

Why CRM is important to your business

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.