As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them.
Business Intelligence (BI) has conventionally been the preserve of big business, given the need for specialist knowledge meant hiring pricey experts was often the only way to leverage its value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses to get in on the game too.
The financial services industry has long been a heavily targeted sector by cyber criminals. The number of attacks that involved extortion, social-engineering and credential-stealing malware surged in 2015. This means that these institutions should strive to familiarize themselves with the threats and the agents behind them.
Not only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.
Between your customers, vendors, employees and other moving parts of your organization, it can be difficult to find the time to focus on your business. On a daily basis, you likely have to deal with dozens of tasks, and oftentimes don’t finish them all.
LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.
Most business owners have an employee handbook. But when it comes to the online security of their business, often times this portion is either not adequately addressed, or not addressed at all. However, with cyber crimes an ever increasing threat, and the fact that employee error is one of the most common causes of a security breach, it is incredibly vital that your staff is informed of your policies.
Whether your business is hit with a brief power outage or an extreme weather disaster, any kind of interruption to your organization’s productivity can cut into your profits. That’s why it is important to have a business continuity plan and utilize BC tools to ensure your organization can stay in operation at all times.
Most business owners don’t normally think they will be a victim of a natural disaster…not until an unforeseen crisis happens and their company ends up suffering from thousands or millions of dollars in economic and operational losses — all because of the lack of thoughtful disaster preparedness.
It’s been said so many times that many small business owners are likely to block it out, but the truth remains: cyber criminals target SMBs. Perhaps the reason for this ignorance is that when an SMB falls victim to an online attack, it’s not breaking news.