Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Is your Office 365 environment secure?

Microsoft’s Office 365 is one of the most powerful business productivity tools today. This cloud-hosted suite lets users work anywhere and collaborate easily. Although it’s undoubtedly useful, Office 365 may present a few security challenges that businesses must address. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

Choose the best Office 365 plan

Office 365 has become the go-to all-in-one tool for businesses in recent years. With different Office 365 plans — Business, Business Premium, Enterprise E1, E3, and E5 — you can have a set of services and features that are perfect for your business. We’ve summarized a list of the different features of each plan to […]

Is your VoIP distributor right for you?

Because it is cost-effective, Voice over Internet Protocol (VoIP) is a popular choice today among small- and medium-sized businesses (SMBs) looking to upgrade their phone systems. But before you contact just any VoIP distributor, make sure you are dealing with a respectable and trustworthy one. Here is a checklist of the must-have qualities of a […]

The lowdown on cloud security

If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]

3 Microsoft Excel tips to master

Every computer user must be well-versed in various office programs, including Microsoft Excel. If you only know a few basic commands, you haven’t fully mastered Excel. Here are a few features that can make your life easier. Pie and Sunburst Charts Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong […]

Office 365’s apps get a revamp

If you’re one of the million-plus users taking advantage of Office 365’s premium productivity apps, you’ll soon notice some changes. Last June, Microsoft revealed that Outlook, Excel, PowerPoint, and Word will be getting a design revamp in the coming months. Here’s a preview of what’s to come. Simplified ribbon The biggest update is with the […]

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