From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.
Know thy enemy. When it comes to hackers, most business owners get hung up on the technical and mechanical details of a cyber attack forgetting another important aspect: motive. Why are they attacking people and organizations in the first place? And who are they targeting? By answering these questions you’ll have a better understanding of what resources need the most protection in your business.
500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.
Network every day
If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform.
Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.
Bring your own device (BYOD) strategy is when an employee uses their personal mobile device to work with your company from anywhere. This strategy can bring about many advantages to your business such as increased efficiency and convenience. However, this can also bring a number of security risks for your IT infrastructure and data.
Your news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but it also provides you with exciting ways to manage your business’s social media page.
Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.
Your computer has been acting up a lot lately. It keeps crashing, it’s slow and, to top it off, you keep getting pop-ups you don’t want to see. If these problems keep occurring then your computer may have a virus. So is there a way to prevent things like this from happening again? While there are various antivirus solutions you can take, it’s best to know how malware affects your computer first so you can quickly recognize and deal with the problem.
Disaster Recovery ain’t what it used to be. Long gone are the days where a DR solution cost over a hundred thousand dollars and predominantly relied on tape backups. With the onset of cloud computing, today’s DR landscape has dramatically changed.
Whether or not to monitor your employees’ computers can be a tricky decision. While part of you may think it’s unethical, you also may question if your staff are spending too much time on non-work related activities, and taking advantage of you in the process.