Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

VoIP technology has done wonders for business communications by simplifying the way business owners and staff communicate with stakeholders. VoIP apps compete for a big slice of the consumer spending pie and those who adapt well to developments are poised to succeed.

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.

Business owners who subscribe to Office 365 have the entire cloud at their fingerprints, from email service to cross-platform access of apps and an ease of use that attracts even the technophobe. Now, those owners who belong to the Insider program (Fast Ring) have another reason to smile.

If you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people.

Microsoft has recently announced an Insider Program offering for Skype. This program will allow Skype users on Android, iOS, OS X, and Windows to access more features and updates to its Voice over Internet Protocol (VoIP) service and application. Read on to learn more about Microsoft's new Skype Insider Program and how it can benefit you.

The prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated per person on the planet.

Office 365 has given business owners access to online organizational programs and collaboration tools for years. In an effort to become more user-friendly, Microsoft recently added new features to Office 365, including two security upgrades and the addition of productivity tracking.

The old cold-call scam is still a popular way for fraudsters to dupe people out of their money. But now they're taking their tactics to the computer generation, and it can be surprising just who is falling for the new tech-related fraud. Read on to find out how scam artists are targeting the younger generation -- and succeeding.

When you run a business, having multiple communications streams and programs can be incredibly challenging and difficult. However, with Unified Communications (UC), there may be a way to combine all those communication streams into one. However, you may wonder about the pros and cons of UC. Before you choose a system, explore some of these benefits and drawbacks by learning more and then contact us with questions or to get information about how to transition to UC.

Understanding UC is important to understanding the pros and cons of this communications platform.