Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you embrace Skype for Business a tiny bit easier.

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence.

It’s been said so many times that many small business owners are likely to block it out, but the truth remains: cyber criminals target SMBs. Perhaps the reason for this ignorance is that when an SMB falls victim to an online attack, it’s not breaking news.