If you want to start an online business, using cloud computing for this is likely to be an effective way to go about it. This is an application of cloud computing that many people are not familiar with, but which as the potential to make it easier for any online retailer to run a more successful business. For instance, they can use the cloud as a hosting service for their ecommerce site, for storage of data needed to keep the business running, and even for storage of any downloads that they might need.
The flexibility of using a cloud to host your ecommerce site
One of the features that are likely to impress you as an online retailer is the flexibility that cloud computing has to offer. For instance, there are some cloud computing infrastructures that can adapt themselves to the demands that are placed on the resources on the site. If you have a large number of people visiting a site at a particular time, for instance, the bandwidth that you are allocated might be increased to meet this demand.
However, when numbers start to dwindle, this is reduced so that you end up saving money on bandwidth. This is a service that is only offered by a few quality cloud service providers. However, it allows you to never pay for more than you need for such infrastructure, which makes it more than worth it.
Cloud allows you to be close to your clients
The beauty of online commerce is that it allows you to do business with people from all over the world without having to spend a lot of money doing so. If this is something you are particularly interested in, using cloud services for hosting the site has one advantage: it allows you to have servers closer to the clients. Most high quality cloud computing firms tend to have data centers all around the world. This can serve dual purposes: it offers excellent redundancy and virtually eliminates the risk of data loss, and also ensures that a server with your site will never be very far away from anyone in the world. This has the effect of reducing the latencies associated with site loading, which in turn makes for a richer customer experience.
An important consideration
If you intend to use cloud computing for online retail services, one of the very important things you need to always watch out for is the speed of the service. Remember, most people these days are not that patient. If the site hosted on a cloud service delays in loading, they are likely to abandon it and move on to another option. Studies have actually been done, and show that people usually give less than 5 seconds for a site to fully load before closing it.
Using the wrong choice of cloud computing infrastructure can therefore lead you to lose business, since this might turn out to be a chronic problem for you. This should be more than enough motivation to always insist on services that have been tried and tested.